Did you know that Get to Know Your Customer Day isn’t just an annual holiday? It is celebrated every quarter on the third Thursday of January, April, July, and October. It can be hard to get to know customers outside of immediate product needs during busy workdays. We wanted to take advantage of this “holiday” to learn a little more …
How Much of Your Dealership Needs to be Online?
Adopting online offerings has become crucial for many dealerships in the past few years. Some dealerships have even made it possible to complete the whole process of buying a car online, but is that what customers want? Data suggests that many customers are hesitant to give up the in-person aspects of car buying, like test driving and signing the final …
Turn Customers into Brand Advocates
As we wrote about in a recent blog, there are four main factors that customers look for when choosing a service provider. Value, quality, convenience, and trust apply throughout the dealer experience, not just with fixed ops. Having loyal customers is great for repeat business, but how can you utilize current customers to help you grow your audience and bring in …
How to Optimize Fixed Ops
There will be many more cars on the road this summer as the weather warms up and people are restarting their commutes into work or taking their overdue vacations. How can your fixed ops department capitalize on the resurgence of traveling and create a memorable experience that brings customers back time and again? It all starts with meeting or, even …
How to Make Your Dealership More Sustainable
Last year, in honor of Earth Day, we posted “How to Make Your Dealership Environmentally Friendly.” Earth Day may already be behind us this year, but that doesn’t mean we all can’t stay eco-conscious. We have even more ways to keep your dealership green and a few motivators to show why you should make these changes. You will be doing …
Cleanliness is Key in Auto Aftermarket: How to Boost Customer Satisfaction with Slip-N-Grip® Products
In the J.D. Power 2021 U.S. Aftermarket Service Index (ASI) Study, it was found that “[a]ttention to detail boosts customer satisfaction: maintaining a clean service facility –to which customers have become highly sensitized since the pandemic began – can account for higher satisfaction scores.” This finding won’t be necessarily surprising to most. What might be is the fact that the survey …
How to Capitalize on the Aging Vehicle Market
According to research company IHS Markit, in 2016, the average vehicle age was 11.6 years old. This number is expected to continuously increase for the next few years. In fact, the oldest vehicles on the road is the group that is growing fastest with a projected growth rate of 30% by 2021 for vehicles that are 16 years or older. …
How to Keep Customers Coming Back Again…and Again
Dealerships have been riding a high for the last couple of years, enjoying increases in sales since 2015. However, 2017 saw a deceleration of those sales, leaving many dealerships wondering how to increase their profitability and growth amidst the decreasing sales and profit margins. The answer to that lies in the automotive aftermarket, more specifically, the dealerships’ service departments. Sure, …