In 2023, five major car brands had over two million vehicles potentially affected by recalls. These issues spanned from electrical systems to exterior lighting and many things in between. Regarding your dealership, this means an influx of customers, especially as spring break is upon us and summer draws near. Families are ready to get their cars tuned up and ready …
The Four Touchpoints You Need to Know About
There are four major touchpoints inside a vehicle that come in close contact with the driver and service technician. It is recommended that these areas are covered and protected with the inexpensive disposable products listed below so when the vehicle is returned to the customer, it is free from dirt, grime, oil, grease, and disease. Steering Wheel. The steering wheel …
Clean Matters
Clean matters more than you think when it comes to customers’ cars. Grime left on a seat can quickly dissuade a customer from returning in the future. Muddy boot prints left on a vehicle’s carpeting can tank a 5-star review to a 2-star. Keeping customers’ cars clean doesn’t have to be a hassle, though! Slip-N-Grip’s vehicle protection products can be …
How to Make Your Dealership More Sustainable
Last year, in honor of Earth Day, we posted “How to Make Your Dealership Environmentally Friendly.” Earth Day may already be behind us this year, but that doesn’t mean we all can’t stay eco-conscious. We have even more ways to keep your dealership green and a few motivators to show why you should make these changes. You will be doing …
Cleanliness is Key in Auto Aftermarket: How to Boost Customer Satisfaction with Slip-N-Grip® Products
In the J.D. Power 2021 U.S. Aftermarket Service Index (ASI) Study, it was found that “[a]ttention to detail boosts customer satisfaction: maintaining a clean service facility –to which customers have become highly sensitized since the pandemic began – can account for higher satisfaction scores.” This finding won’t be necessarily surprising to most. What might be is the fact that the survey …
How to Capitalize on the Aging Vehicle Market
According to research company IHS Markit, in 2016, the average vehicle age was 11.6 years old. This number is expected to continuously increase for the next few years. In fact, the oldest vehicles on the road is the group that is growing fastest with a projected growth rate of 30% by 2021 for vehicles that are 16 years or older. …
How to Keep Customers Coming Back Again…and Again
Dealerships have been riding a high for the last couple of years, enjoying increases in sales since 2015. However, 2017 saw a deceleration of those sales, leaving many dealerships wondering how to increase their profitability and growth amidst the decreasing sales and profit margins. The answer to that lies in the automotive aftermarket, more specifically, the dealerships’ service departments. Sure, …