Get to Know Your Customer Day

Did you know that Get to Know Your Customer Day isn’t just an annual holiday? It is celebrated every quarter on the third Thursday of January, April, July, and October. It can be hard to get to know customers outside of immediate product needs during busy workdays. We wanted to take advantage of this “holiday” to learn a little more …

Petoskey Plastics 2021 Recap

Another year of challenges, triumphs, and growth is now at a close. While we’ve each had our share of struggles and setbacks this year, one word we would use to describe Petoskey Plastics’ 2021 is “celebrate.” Our bright spots in the year are thanks to our hardworking associates, loyal customers, and supportive communities. Let’s look back on all that Petoskey …

Thriving Dealerships Are Embracing Digital

Automotive News presented The Thriving Dealership: Now and for the Future alongside exclusive sponsor Cox Automotive on August 18th, 2021. This online event discussed tactics and changes many dealerships made over the last year and a half to not only survive but thrive. Isabelle Helms, Vice President of Research and Market Intelligence at Cox Automotive, presented the top trends from …

Turn Customers into Brand Advocates

As we wrote about in a recent blog, there are four main factors that customers look for when choosing a service provider. Value, quality, convenience, and trust apply throughout the dealer experience, not just with fixed ops. Having loyal customers is great for repeat business, but how can you utilize current customers to help you grow your audience and bring in …

How to Optimize Fixed Ops

There will be many more cars on the road this summer as the weather warms up and people are restarting their commutes into work or taking their overdue vacations. How can your fixed ops department capitalize on the resurgence of traveling and create a memorable experience that brings customers back time and again? It all starts with meeting or, even …

How to Make Your Dealership More Sustainable

Last year, in honor of Earth Day, we posted “How to Make Your Dealership Environmentally Friendly.” Earth Day may already be behind us this year, but that doesn’t mean we all can’t stay eco-conscious. We have even more ways to keep your dealership green and a few motivators to show why you should make these changes. You will be doing …

Cleanliness is Key in Auto Aftermarket: How to Boost Customer Satisfaction with Slip-N-Grip® Products

In the J.D. Power 2021 U.S. Aftermarket Service Index (ASI) Study, it was found that “[a]ttention to detail boosts customer satisfaction: maintaining a clean service facility –to which customers have become highly sensitized since the pandemic began – can account for higher satisfaction scores.”  This finding won’t be necessarily surprising to most. What might be is the fact that the survey …

Plastics: A Year in Review

The onset of the COVID-19 lockdowns in March 2020 caused a shift in almost every aspect of life. Employees started to work from home, masks became the number one accessory, and businesses had to figure out how to adapt. That’s a lot of change, so let’s just talk about plastic and how it was used to keep the world turning. …

Creating the Best Service Experience

Getting your car serviced is all about trust. No one likes leaving their car in the hands of someone who might make the situation worse. It’s true, service speaks volumes in terms of retaining customers and ensuring they come back to you the next time they have a car issue. However, creating a welcoming and clean experience is something customers …