Automotive News presented The Thriving Dealership: Now and for the Future alongside exclusive sponsor Cox Automotive on August 18th, 2021. This online event discussed tactics and changes many dealerships made over the last year and a half to not only survive but thrive. Isabelle Helms, Vice President of Research and Market Intelligence at Cox Automotive, presented the top trends from …
Turn Customers into Brand Advocates
As we wrote about in a recent blog, there are four main factors that customers look for when choosing a service provider. Value, quality, convenience, and trust apply throughout the dealer experience, not just with fixed ops. Having loyal customers is great for repeat business, but how can you utilize current customers to help you grow your audience and bring in …