In 2023, five major car brands had over two million vehicles potentially affected by recalls. These issues spanned from electrical systems to exterior lighting and many things in between. Regarding your dealership, this means an influx of customers, especially as spring break is upon us and summer draws near. Families are ready to get their cars tuned up and ready …
Get to Know Your Customer Day
Did you know that Get to Know Your Customer Day isn’t just an annual holiday? It is celebrated every quarter on the third Thursday of January, April, July, and October. It can be hard to get to know customers outside of immediate product needs during busy workdays. We wanted to take advantage of this “holiday” to learn a little more …
How Much of Your Dealership Needs to be Online?
Adopting online offerings has become crucial for many dealerships in the past few years. Some dealerships have even made it possible to complete the whole process of buying a car online, but is that what customers want? Data suggests that many customers are hesitant to give up the in-person aspects of car buying, like test driving and signing the final …
How to Keep Customers Coming Back Again…and Again
Dealerships have been riding a high for the last couple of years, enjoying increases in sales since 2015. However, 2017 saw a deceleration of those sales, leaving many dealerships wondering how to increase their profitability and growth amidst the decreasing sales and profit margins. The answer to that lies in the automotive aftermarket, more specifically, the dealerships’ service departments. Sure, …