In 2023, five major car brands had over two million vehicles potentially affected by recalls. These issues spanned from electrical systems to exterior lighting and many things in between. Regarding your dealership, this means an influx of customers, especially as spring break is upon us and summer draws near. Families are ready to get their cars tuned up and ready …
Get to Know Your Customer Day
Did you know that Get to Know Your Customer Day isn’t just an annual holiday? It is celebrated every quarter on the third Thursday of January, April, July, and October. It can be hard to get to know customers outside of immediate product needs during busy workdays. We wanted to take advantage of this “holiday” to learn a little more …
How Much of Your Dealership Needs to be Online?
Adopting online offerings has become crucial for many dealerships in the past few years. Some dealerships have even made it possible to complete the whole process of buying a car online, but is that what customers want? Data suggests that many customers are hesitant to give up the in-person aspects of car buying, like test driving and signing the final …
Turn Customers into Brand Advocates
As we wrote about in a recent blog, there are four main factors that customers look for when choosing a service provider. Value, quality, convenience, and trust apply throughout the dealer experience, not just with fixed ops. Having loyal customers is great for repeat business, but how can you utilize current customers to help you grow your audience and bring in …
Cleanliness is Key in Auto Aftermarket: How to Boost Customer Satisfaction with Slip-N-Grip® Products
In the J.D. Power 2021 U.S. Aftermarket Service Index (ASI) Study, it was found that “[a]ttention to detail boosts customer satisfaction: maintaining a clean service facility –to which customers have become highly sensitized since the pandemic began – can account for higher satisfaction scores.” This finding won’t be necessarily surprising to most. What might be is the fact that the survey …