Get to Know Your Customer Day

Did you know that Get to Know Your Customer Day isn’t just an annual holiday? It is celebrated every quarter on the third Thursday of January, April, July, and October. It can be hard to get to know customers outside of immediate product needs during busy workdays. We wanted to take advantage of this “holiday” to learn a little more …

Thriving Dealerships Are Embracing Digital

Automotive News presented The Thriving Dealership: Now and for the Future alongside exclusive sponsor Cox Automotive on August 18th, 2021. This online event discussed tactics and changes many dealerships made over the last year and a half to not only survive but thrive. Isabelle Helms, Vice President of Research and Market Intelligence at Cox Automotive, presented the top trends from …

Turn Customers into Brand Advocates

As we wrote about in a recent blog, there are four main factors that customers look for when choosing a service provider. Value, quality, convenience, and trust apply throughout the dealer experience, not just with fixed ops. Having loyal customers is great for repeat business, but how can you utilize current customers to help you grow your audience and bring in …