In 2023, five major car brands had over two million vehicles potentially affected by recalls. These issues spanned from electrical systems to exterior lighting and many things in between. Regarding your dealership, this means an influx of customers, especially as spring break is upon us and summer draws near. Families are ready to get their cars tuned up and ready …
The Four Touchpoints You Need to Know About
There are four major touchpoints inside a vehicle that come in close contact with the driver and service technician. It is recommended that these areas are covered and protected with the inexpensive disposable products listed below so when the vehicle is returned to the customer, it is free from dirt, grime, oil, grease, and disease. Steering Wheel. The steering wheel …
Clean Matters
Clean matters more than you think when it comes to customers’ cars. Grime left on a seat can quickly dissuade a customer from returning in the future. Muddy boot prints left on a vehicle’s carpeting can tank a 5-star review to a 2-star. Keeping customers’ cars clean doesn’t have to be a hassle, though! Slip-N-Grip’s vehicle protection products can be …
Cleanliness is Key in Auto Aftermarket: How to Boost Customer Satisfaction with Slip-N-Grip® Products
In the J.D. Power 2021 U.S. Aftermarket Service Index (ASI) Study, it was found that “[a]ttention to detail boosts customer satisfaction: maintaining a clean service facility –to which customers have become highly sensitized since the pandemic began – can account for higher satisfaction scores.” This finding won’t be necessarily surprising to most. What might be is the fact that the survey …
How to Keep Customers Coming Back Again…and Again
Dealerships have been riding a high for the last couple of years, enjoying increases in sales since 2015. However, 2017 saw a deceleration of those sales, leaving many dealerships wondering how to increase their profitability and growth amidst the decreasing sales and profit margins. The answer to that lies in the automotive aftermarket, more specifically, the dealerships’ service departments. Sure, …