In 2023, five major car brands had over two million vehicles potentially affected by recalls. These issues spanned from electrical systems to exterior lighting and many things in between. Regarding your dealership, this means an influx of customers, especially as spring break is upon us and summer draws near. Families are ready to get their cars tuned up and ready for cross-country trips, and they have more tools than ever to check their vehicle’s recall status. Along with emails from your dealership, customers can take getting recall information into their own hands by using the National Highway Traffic Safety Administration’s (NHTSA) recall tool that allows vehicle owners to search by just their license plate number.
To prepare, you’ll want to ensure your service center is stocked with the service and vehicle protection supplies needed for every customer visit. There’s no better time to review the four Slip-N-Grip touchpoints and contact your sales representative to place your orders.
During the service appointment, it’s essential to provide fantastic customer service to encourage customers to keep returning with their vehicles. Finally, you’ll want to stay top-of-mind after their service appointment. Along with sending occasional emails and creating content on social channels, you can add customized products like oil change labels or floor mats to their car to remind them of your dealership when it is time for them to come back in.
Overall, 1,000 recalls were issued in 2023, affecting almost 35 million cars. Paired with the new recalls so far this year, you’ll need to be customer-ready.